The 2012 Artist Statement I attached for the press release:
Kevin Brophy endeavors to examine the external world in relation to the self: how social, political, and cultural norms can affect the individual. She practices in a variety of disciplines, including performance and sculpture, utilizing everyday materials and tasks to portray this aforementioned psychological dysphoria. By incorporating these common, and sometimes absurd, elements with her subject matter, she attempts to portray a certain dark humor, often explored as a manifestation of ritualized behaviors. Brophy questions how we categorize the ‘other’ and what physical and indiscernible boundaries we construct in order to segregate the ‘acceptable’ and ‘unacceptable’. Can oppositions be successfully integrated so that they retain their identity, transitioning from self to whole, or are they fundamentally and unchangeably disparate? Sometimes she tries to wax philosophical—‘we’ should probably just let her have this
Text from materials submitted by artist at time of show:
Kevin Does H&M is an art exhibition about the impossibility of fair labor clothing sold at such a marginal price as that set by stores such as H&M; the show is meant to question and critique the ethics of corporate institutions. The video-documented placing, selling, and returning of skirts made out of free H&M magazines, the art object in disguise, is an attempt to contemplate social class, consumer identity, and self-sufficiency while both empowering and exploiting both the buying public, including myself, and the commercial business. Kevin Does H&M contains video projection and installation pieces including the receipt from the purchase, the money from the return, and a clothing rack with 7 reproductions and 3 original ‘skirt’ pieces, 10 of which were placed in H&M at International plaza. The work proposes a humorous and rebellious solution, a DIY option, to the traditional capitalist buying structure, while absurdly following the current buyer-seller paradigm—as the title of the show indicates Kevin is ‘playing’ with the institution.